http://www.todayonline.com/World/EDC...ve,-poll-findsLONDON - More than one in four women admit the biggest pressure to be "beautiful" comes from themselves, according to a new study.
And only one in eight (13 per cent) have the confidence to call themselves "attractive".
Natural beauties Holly Willoughby and Kate Winslet were in the top three of women's most "inspirational beauties", beaten only by the nation's sweetheart Kate Middleton in the Dove Body Confidence Census 2012.
And the survey of 1,000 women, conducted by Dove Skincare, found more than three-quarters (78 per cent) rated "real women" as the image they would most like to see in beauty advertising, over celebrities and teenage girls.
However, one-in-four women were unable to remember when they last received a compliment that made them feel beautiful.
The poll found 27 per cent of women admit the biggest pressure to be beautiful actually comes from themselves. As a result, just one in eight women (13 per cent) have the confidence to call themselves 'attractive'.
Society (19 per cent) and the media (13 per cent) were next on the list of top beauty pressures, but just five per cent of women feel pressure from friends, family and partners.
The Daily Telegraph reported that the research also revealed that the secret to United Kingdom women feeling confident was a clear combination of relationships and looking good. Being loved (72 per cent) was the biggest confidence booster for women, followed by having a strong relationship or marriage (53 per cent), liking how you look in the mirror (35 per cent), being in good physical shape (33 per cent), and taking good care of yourself (31 per cent).
Although "being loved" rated highest as the biggest influence on confidence, looks are still playing a key role in boosting self-esteem. The vast majority of women (82 per cent) agree they feel their best inside and out when they care about the way they look.
The art of paying compliments also rated highly in helping women feel beautiful, with 50 per cent agreeing they feel more confident when they are complimented - second only to being in a happy relationship. However, one-in-four women were unable to remember when they last received a compliment that made them feel beautiful.
The research also revealed different attitudes to confidence across varying age groups. As women get older, the amount of compliments they give per day reduces significantly.
One in five 18 to 24-year-old old women (20 per cent)tell their female friends they look beautiful on a daily basis, but just fone in 25 of 55 to 64-year-olds (four per cent) do the same. Both those age groups had the lowest beauty confidence while those in the 25 to 29-year-old age bracket feel the most assured about their looks.
Dove claims to be a worldwide pioneer in raising women's self-esteem and supporting real beauty, and is launching a new nationwide billboard campaign this month. Supporting the Dove Skincare range, it introduces "Alexis", a British-born Real Woman scouted for her positivity and body confidence.
Ms Ali Fisher, Dove's marketing manager, said: "Eight years on from the launch of Dove's Campaign for Real Beauty, it's clear there is still a need for women like Alexis to help boost self-esteem around the country.
"Dove's Body Confidence Census proves it is as important as ever for women to know they are beautiful inside and out. We hope our new Dove skincare campaign will remind women everywhere to celebrate their own natural beauty and be happy in their own skin."
Ms Alexis Foreman, who features in the new Dove skincare campaign, said: "I hope women see me on the billboards and feel empowered.
"I still can't believe it's actually me up there. Being part of the campaign is something my family is genuinely proud of, and I can't tell you what it's done for my confidence." AGENCIES