1. Post #1
    Gold Member
    The golden's Avatar
    June 2005
    14,621 Posts
    In everything it does, from product design to business deals, Apple strives for as much control as possible.

    But as the world's most valuable company sets out to define and dominate the rapidly evolving markets it created with the iPhone and iPad, Apple is likely to face antitrust regulators who want to curb its power.

    Apple's clout is coming under scrutiny as the U.S. Justice Department considers filing a lawsuit against the company and five U.S. publishers for an alleged scheme that has driven up the prices of electronic books since the 2010 release of the iPad.

    The involved parties are trying to avoid a high-profile court battle by negotiating a settlement, according to The Wall Street Journal. The newspaper broke the news last week about the U.S. Justice Department's plans to allege that Apple Inc. and the publishers orchestrated the price-fixing scheme to thwart the e-book discounts offered by Amazon.com Inc.
    Pricing of e-books

    "I think this might be a bit of a wake-up call for Apple," says Ted Henneberry, an antitrust attorney for the Orrick law firm in Washington.

    Apple declined to comment.

    The e-book case demonstrates the market leverage Apple has gained from its system of Internet-connected devices that tie into iTunes, its digital marketplace for mobile applications, books, newspapers, magazines, textbooks, movies and music.
    'To attract antitrust attention, you have to be more than just big. You have to be big and bad'
    —Law professor Daniel Sokol

    "That platform has become really essential for a lot of people," says David Balto, an antitrust attorney who was a Federal Trade Commission policy director during the Clinton administration. "Apple clearly has gained a lot of power in a number of markets."

    Apple has sold more than 315 million iPhones, iPads and iPods that run on its mobile operating system, giving it the keys to a market that will become increasingly influential as more people buy digital content for their electronic devices.

    Apple's success has transformed the company from a technology boutique to a trend-setting juggernaut in the past decade. Its annual revenue has soared from $5 billion in 2001 to $108 billion last year. About three-quarters of that revenue comes from sales of iPhones, iPads and iPods. The company, based in Cupertino, California, now has a market value of nearly $510 billion — more than Microsoft Corp. and Google Inc. combined.
    Google, Microsoft faced similar concerns

    So far, though, government regulators haven't paid as much attention to Apple as they did to Microsoft during the 1990s and to Google during the past four years.

    Microsoft's efforts to maintain and increase its dominance of personal computer software provoked an antitrust lawsuit that unsuccessfully attempted to break up the company.

    Allegations that Google has been abusing its dominance of the Internet search and advertising markets have sparked wide-ranging government probes into the company's business practices in the U.S. and Europe.

    Apple may simply behave better than some of its rivals, or it may be doing business in areas that are so new that government regulators are still learning how those nascent markets function, says D. Daniel Sokol, an associate law professor who focuses on antitrust issues at the University of Florida.

    "To attract antitrust attention, you have to be more than just big. You have to be big and bad," Sokol says. "It was only 2007 when Apple released the iPhone, and only 2010 when it released the iPad. The company hasn't had that long to be bad yet, if it is indeed bad."

    Apple hasn't been flying completely under the government's radar.
    Board concerns

    In 2009, the Federal Trade Commission opened an investigation into whether Apple and Google had been stifling competition by sharing two of the same directors — Eric Schmidt and Arthur Levinson — on their respective boards. That inquiry ended when Schmidt, then Google's CEO, resigned from Apple's board and Levinson, former CEO of biotechnology company Genentech, resigned from Google's board.

    In 2010, Apple, Google and several other Silicon Valley companies settled a Justice Department investigation into an arrangement that prohibited the employers from recruiting each other's workers. Apple, Google and four other companies, including Intel Corp., promised not to enter into any other "no-solicitation" agreements for five years. A federal lawsuit filed on behalf of the workers at the companies is still seeking damages.

    Government regulators in the U.S. and Europe are also monitoring Apple, Google and Microsoft for any sign they are wielding key patents to gain an unfair competitive advantage in the mobile phone market.

    Apple's stable of popular mobile devices and the conjoined market for selling digital content will become even more pivotal if the vision of the company's late co-founder and CEO, Steve Jobs, pans out.

    The way Jobs saw it before he died five months ago, technology is in the early stages of a phase that will de-emphasize the importance of personal computers running on Microsoft's software as people instead rely on sleek, highly portable devices that traverse high-speed Internet connections to fetch content and other files stored in far-flung data centres.

    If Apple fulfills its destiny as foreseen by Jobs, the company will dominate this "post-PC" era with its array of iPhones, iPads and possibly a revolutionary television set. Jobs hinted at Apple's looming breakthrough in TV last year during interviews with his biographer, Walter Isaacson.

    As it is, the iPad already has grabbed 62 per cent of the tablet computer market, according to IMS Research.

    Even if Apple's market share grows larger, the company may be able to minimize its potential antitrust headaches by pointing to what should still be fierce competition in both smartphones and tablet computers, Henneberry says. For instance, more than 300 million devices are already running on Google's Android software, and major PC makers such as Hewlett Packard Co. and Dell Inc. are hoping to make a dent in the tablet computer market later this year with devices running Microsoft's new operating system, Windows 8.

    Apple has already girded for more government attention. At the end of 2010, it hired Kyle Andeer, a former antitrust lawyer for the FTC and Justice Department. Andeer became the first antitrust specialist on Apple's internal legal team.

    "Any big U.S. tech company understands that when they are successful enough to create and expand markets, they may get government scrutiny," says David Turetsky, an antitrust attorney with the law firm Dewey & LeBoeuf in Washington. "Apple is going to keep antitrust lawyers very busy for some time to come."

    http://www.cbc.ca/news/world/story/2...antitrust.html

    About damn time.
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  2. Post #2
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  3. Post #3
    Gold Member
    Alexak75's Avatar
    May 2011
    500 Posts
    It'll knock some sense into 'em I hope
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  4. Post #4
    Gold Member
    Dennab
    September 2010
    8,080 Posts
    I hope their shares fall.
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  5. Post #5
    Gold Member
    Zenreon117's Avatar
    April 2008
    4,695 Posts
    I hope apple is the next Kodak...
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  6. Post #6
    Gold Member
    Zareox7's Avatar
    March 2006
    2,244 Posts
    I liked Kodak. :(
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  7. Post #7

    August 2011
    772 Posts
    I hope Microsoft, Samsung, Google and everyone else gets on board and slams a multi-trillion dollar antitrust suit against them. Fuck Apple.
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  8. Post #8
    Gold Member
    Ninja Duck's Avatar
    July 2010
    11,702 Posts
    Apple as a company may be a bit of a dick, but their products appeal to the masses, and that's what people want.

    Simple, attractive, functional.
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  9. Post #9
    beep
    codemaster85's Avatar
    January 2006
    6,877 Posts
    I hope apple is the next Kodak...
    but kodak was a honest company that did honest competition.
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  10. Post #10
    Dennab
    February 2012
    2,299 Posts
    Apple as a company may be a bit of a dick, but their products appeal to the masses, and that's what people want.

    Simple, attractive, functional.
    Pfft, functional.
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  11. Post #11
    I do it all
    fruxodaily's Avatar
    November 2010
    12,313 Posts
    Do you hear that?

    I hear another "fuck apple" thread
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  12. Post #12
    lord0war's Avatar
    June 2010
    1,778 Posts
    Eh heh heh... The probe...

    Edited:

    Oh, wait, wrong kind of probe.
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  13. Post #13
    I DRAW SEALS
    xxfalconxx's Avatar
    March 2009
    5,840 Posts
    Apple as a company may be a bit of a dick, but their products appeal to the masses, and that's what people want.

    Simple, attractive, functional.
    The problem is though, it goes from monopolistic competition to just a monopoly when you get so control-happy that you sue anything remotely trying to be your product. Besides, I think this is a slap in the face for apple. They need to wake up and see their company should not hinge entire on purposely flawed products and asinine objects that could have easily been out-shined had they not sued the companies attempting to.
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  14. Post #14

    August 2011
    772 Posts
    Apple as a company may be a bit of a dick, but their products appeal to the masses, and that's what people want.

    Simple, attractive, functional.
    Mac computers make up 2% of the global market. The only masses they apply too is the ignorant retarded mass of hipsters, aka, California. (California being the joke part, the rest is true.)

    Attractive, no, they are just smooth and shiny.
    Simple, yeah, if you consider the fact that the only thing you can do with it is send it back to Apple for an expensive session of something very minor broke and now it's going to cost $700 to fix because Apple can do whatever they want.
    Functional, In your dreams, they are about as functional as a computer I built by attaching a monitor and keyboard to a rock with blue LED's attached to it.
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  15. Post #15
    Gold Member
    ManningQB18's Avatar
    April 2009
    9,854 Posts
    Mac computers make up 2% of the global market. The only masses they apply too is the ignorant retarded mass of hipsters, aka, California. (California being the joke part, the rest is true.)

    Attractive, no, they are just smooth and shiny.
    Simple, yeah, if you consider the fact that the only thing you can do with it is send it back to Apple for an expensive session of something very minor broke and now it's going to cost $700 to fix because Apple can do whatever they want.
    Functional, In your dreams, they are about as functional as a computer I built by attaching a monitor and keyboard to a rock with blue LED's attached to it.
    Attractiveness is subjective. I find Macs very attractive, but find them too functionally flawed to use them.

    Like it or not, Apple does have serious influence on the computing landscape. If Apple makes something, no matter how trivial, people will buy it and tech companies will struggle to keep up with it.

    Except after that first year or two, there are much better products out for a lower price and Apple retains all of their customers by sheer popularity and elitism.

  16. Post #16
    Gold Member
    Zenreon117's Avatar
    April 2008
    4,695 Posts
    but kodak was a honest company that did honest competition.
    I know, but what I meant is I hope they get screwed over, antiquated and bought out like kodak did several weeks ago.
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  17. Post #17
    MadDog986's Avatar
    March 2008
    304 Posts
    About time Apple gets a taste of their own products.... lawsuit ready lawyers.

  18. Post #18
    I once worked at a sperm bank, the food was terrible
    The Baconator's Avatar
    April 2011
    8,922 Posts
    Mac computers make up 2% of the global market. The only masses they apply too is the ignorant retarded mass of hipsters, aka, California. (California being the joke part, the rest is true.)
    Macs aren't Apple's main source of revenue, iOS products and iTunes are.

  19. Post #19
    Gold Member
    darnok's Avatar
    January 2006
    1,173 Posts
    Mac computers make up 2% of the global market. The only masses they apply too is the ignorant retarded mass of hipsters, aka, California. (California being the joke part, the rest is true.)
    Where did you get that statistic? I think their market share has grown higher than that.

  20. Post #20

    August 2011
    772 Posts
    Where did you get that statistic? I think their market share has grown higher than that.
    For everything that isn't an actual computer yes. No self-respecting business uses Mac for example, seriously.
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  21. Post #21
    Alvaldi's Avatar
    August 2009
    1,514 Posts
    Where did you get that statistic? I think their market share has grown higher than that.
    Yeah It's at least 5% if i remember.

  22. Post #22
    Gold Member
    Bryanrocks0's Avatar
    March 2008
    5,034 Posts

  23. Post #23
    Gold Member
    Mister B's Avatar
    August 2008
    3,276 Posts
    Ey, maybe this will drive down their prices or something so I can afford/would be comfortable paying for some of their fancyness.

    Edited:

    Probably not in any way.
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  24. Post #24
    Gold Member
    teslacoil's Avatar
    May 2006
    2,380 Posts
    What I want to know is what faze has to say about this.

  25. Post #25
    Is, in fact, a real hedgehog.
    Ezhik's Avatar
    April 2009
    13,715 Posts
    What's that, an apple thread without faze? Whoa.

    Also, while Apple does need to get slapped for all that lawsuit bullshit, they do not deserve to crash and burn like Kodak.
    Even if you hate Apple, you can't ignore the fact that they played a very important role in technology, and still do.
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  26. Post #26
    Dennab
    February 2012
    2,299 Posts
    What's that, an apple thread without faze? Whoa.

    Also, while Apple does need to get slapped for all that lawsuit bullshit, they do not deserve to crash and burn like Kodak.
    Even if you hate Apple, you can't ignore the fact that they played a very important role in technology, and still do.
    Yes, I couldn't live without gaudy and shiny UI's with curved edges, and functionally retarded hardware.
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  27. Post #27
    Gold Member
    Sir Whoopsalot's Avatar
    August 2010
    20,393 Posts
    Yes, I couldn't live without gaudy and shiny UI's with curved edges, and functionally retarded hardware.
    So how's your GUI treating you then?

  28. Post #28
    Charybdis's Avatar
    March 2010
    1,253 Posts
    Eh heh heh... The probe...

    Edited:

    Oh, wait, wrong kind of probe.
    iProbe

  29. Post #29
    Dennab
    February 2012
    2,299 Posts
    So how's your GUI treating you then?
    Well, it sits there unobtrusively doing its job without flashing and glowing at me.
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  30. Post #30
    Gold Member
    Sir Whoopsalot's Avatar
    August 2010
    20,393 Posts
    Well, it sits there unobtrusively doing its job without flashing and glowing at me.
    You do know you've got Apple to thank for making GUIs popular, right?
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  31. Post #31
    Gold Member
    RichyZ's Avatar
    September 2007
    14,391 Posts
    You do know you've got Apple to thank for making GUIs popular, right?
    it was going to happen eventually

  32. Post #32
    Gold Member
    Sir Whoopsalot's Avatar
    August 2010
    20,393 Posts
    it was going to happen eventually
    Microsoft apparently wasn't too big on GUIs back then if I recall correctly.

  33. Post #33
    Dennab
    February 2012
    2,299 Posts
    You do know you've got Apple to thank for making GUIs popular, right?
    Xerox would have sold it to someone else eventually.
    Apples role was basically "Ooh, I like that, how much does it cost?"
    Same with the retina display, all of their processor chips etc.


    Christ, it took them 2 year to even get multitasking working on a GUI, while commodore had it sorted.

  34. Post #34
    Gold Member
    The golden's Avatar
    June 2005
    14,621 Posts
    Yeah so? They made a good and innovative piece of technology there. Great.


    Now you see, the problem is that they are not doing that anymore. They abuse the patent systems all over the world to cheat, lie, scam, and steal their way into 1st place. Rather than beat the competition through good business, they just hit them with lawsuits so they can no longer sell competitive products. (And all the other stuff mentioned in the OP).

    Just beacuse they made something that is widely used doesn't excuse them from being a colossal dick. You should know this, Whoops.

  35. Post #35
    Gold Member
    Sir Whoopsalot's Avatar
    August 2010
    20,393 Posts
    Yeah so? They made a good and innovative piece of technology there. Great.


    Now you see, the problem is that they are not doing that anymore. They abuse the patent systems all over the world to cheat, lie, scam, and steal their way into 1st place. Rather than beat the competition through good business, they just hit them with lawsuits so they can no longer sell competitive products. (And all the other stuff mentioned in the OP).

    Just beacuse they made something that is widely used doesn't excuse them from being a colossal dick. You should know this, Whoops.
    Well aware, thank you very much. Just getting a bit fed up with all the 'hurf Apple never did anything good for us, they should go die in a fire hurf' morons.
    Yeah, Apple's current business method (and I use that term VERY loosely) can be called unwise at best and they need to change, thought we were all on the same page with that.

  36. Post #36
    Gold Member
    dark soul's Avatar
    June 2005
    594 Posts
    Good and innovative? They just rehashed someone else idea with a new coat of paint and the general public was dumb enough to buy it at a higher price tag.

  37. Post #37
    Karma's a bitch.
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