Why don't they start by making a game that would take advantage of new hardware?
Seriously. They can literally do nothing and still make money through revenue through Steam. They have no shareholders to please. They obviously have unlimited time. They hired some big name people. They have all the resources, time, and money to make a revolutionary game, but instead they just keep doing minor adjustments to Source. And now they're talking about making their own hardware if they have to. What the fuck?