For me it is an awesome investment and worth it for sure.
As Admin of the Community I need to provide the tools for them to be able to have fun -> bought the server
As Game Leader (Rust) I need to provide fun.
So with the footage I get I'll make a video and hope I can recruit some people with it and maybe reach 3000 members this year.
Another reason is to populate the server so the 20 Rust players we have have more fun. Those happy members are more likely to donate and we can get another server in another game or use it for Give Away's.
So it kinda snowballs.
Normalcy this isn't that hard and I have populated other servers before but I am being watched by the other Admins and the Community Staff so I need to be successfully and the server needs to have people on it within a month.
But if I am successful it is worth it. The money is no problem and if I have to make myself look like and idiot and have to suck up comments like "this is silly" than so be.
Sacrifice for others or something like that.
tl;dr: bump
Maybe that was what it takes to improve my english skills and I finally learn it...