Well, allow me to retort! The name isn't buddy and if he wasn't making it for "ME" he wouldn't of posted it here. He posted it here for publicity and the publicity comes from the consumers who watch it. That's all I'm going to say.
Haha Pulp Fiction quote right there :P But I agree with Mendelevius, Fumples put it up here so people could watch it. A consumer by definition is a person or thing that consumes. By watching the video we are consuming the images and sound, as we are constantly consuming by being alive. So consumer is me, you and anyone who watches the video, even if he didn't direct towards anyone in particular.